Signature by LAURA DeLYN

About Signature

Signature by Laura DeLyn is more than a company—it’s a movement. A full-circle blend of style, wellness, and strength. It’s about looking in the mirror and seeing not just your reflection, but your resilience. It’s about learning to feel good, eat well, move with purpose, and dress like you own your story.

Signature Services

Style includes curated wardrobe capsules and travel-ready solutions to reflect your life and express your power.

Strength includes personalized coaching and self-guided fitness plans that build strength, consistency and confidence.

Wellness incudes holistic wellness coaching that supports balanced living through practical habits, smart nutrition, and intentional routines.

Style Redefined

Introducing SIGNATURE Style

Where style, strength, and wellness come together to elevate everyday living.

At the heart of this lifestyle brand is Signature Style—a modern, curated approach to dressing that empowers you to show up with confidence, elegance, and ease. Whether you're building a wardrobe from the ground up or refining your personal aesthetic, Signature Style helps you dress not just for the life you live—but for the life you're creating.

Think timeless over trendy.
Pieces that work hard and wear beautifully.
Outfits that move with your day and reflect your spirit.
Confidence built from the outside in.

But Signature is more than just style—it’s a full-circle approach to living well.
Signature Strength supports physical vitality with workouts that fit your rhythm.
Signature Wellness promotes balance through personalized coaching and simple, sustainable habits.

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This is your invitation to step into your power, refine your presence, and live with intention. I’m so excited to begin this journey with you. Let’s make life your signature.

Style Preview

YOUR STYLE EVOLUTION

Personal Style Discovery

Curated Shopping Experience

Personal Style Discovery

We start with getting to know you — your lifestyle, wardrobe needs, what’s working (and not), and how you want to feel when you get dressed.

Personalized Style Plan

Curated Shopping Experience

Personal Style Discovery

We design a wardrobe strategy that works for you. Whether you're building from scratch or refreshing a few pieces, we create a style flow that simplifies getting dressed.

Curated Shopping Experience

As a stylist for cabi, I offer curated looks from their versatile collections — offering full-service, personalized shopping to complete your wardrobe.

Specialty Styling

You, Styled with Confidence

Curated Shopping Experience

Planning a trip? A photoshoot? Seasonal refresh? We create capsule wardrobes that fit your destination, lifestyle, and suitcase.

Wardrobe Edits & Refreshes

You, Styled with Confidence

Fashion is seasonal, but style is forever. We offer ongoing edits to help you rotate pieces, refine looks, and feel inspired all year long.

You, Styled with Confidence

Signature Style is more than fashion — it’s how you show up in the world. Together, we’ll create a wardrobe that supports your energy, your goals, and your life.

Strong By Design

Introducing SIGNATURE Strength

Because true style starts with how you feel in your body.

Signature Strength is more than just fitness—it's about building a foundation of strength that supports your confidence, energy, and everyday life. This is for the woman who wants to feel powerful, not just look polished. Whether you're just starting your fitness journey or you're ready to level up, Signature Strength offers personalized, sustainable routines designed to fit your lifestyle—not the other way around.

Move with intention, not pressure.
Train for life, not trends.
Sculpt a strong, capable body you feel proud to live in.

It’s not about being perfect—it’s about being consistent, energized, and in love with how you feel in your skin. Together with Signature Style and Signature Wellness, this completes the full-circle lifestyle that defines Signature by LAURA DeLYN.

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A life that looks good, feels strong, and flows with purpose. Let’s redefine what strength looks like—together.

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YOUR STRENGTH PATH

Discovery & Assessment

Coaching & Accountability

Custom Program Creation

We start with a deep-dive into your lifestyle, fitness level, goals, and mindset. This ensures your strength plan aligns with your body and your life — not a generic template.

Custom Program Creation

Coaching & Accountability

Custom Program Creation

No cookie-cutter workouts here. We design a strength plan that fits your schedule, equipment access, and energy levels — while pushing you just enough.

Coaching & Accountability

This is where the magic happens. Weekly check-ins, video feedback, and mindset support keep you consistent — even on tough days.

Progress Tracking

Our Signature Promise

Coaching & Accountability

We track your wins (both scale and non-scale), adjust what’s not working, and celebrate your growth every step of the way.

You, Rebuilt

Our Signature Promise

Stronger. More confident. And finally in sync with your body and your strength. This is just the beginning.

Our Signature Promise

You don’t need to be “fit” to start. You don’t need hours in the gym. You just need the right support, the right plan, and the belief that you’re worth it. Signature Strength isn’t about getting skinny — it’s about getting powerful.

WELLNESS, YOUR WAY

Introducing SIGNATURE Wellness

Because how you care for yourself—body, mind, and energy—sets the tone for how you show up in the world.

Signature Wellness is more than nutrition. It’s personalized wellness coaching and consulting designed to help you feel clear, energized, and balanced—without the pressure of rigid rules or unrealistic routines.

This is wellness that meets you where you are.

Nourishing meals that are simple, satisfying, and sustainable.
Coaching that supports your whole lifestyle—from stress and sleep to energy and habits.
Practical guidance tailored to your goals, whether that’s weight loss, vitality, or overall well-being.

Your wellness journey should support your life, not complicate it. With Signature Wellness, you’ll gain clarity, structure, and confidence—so you can feel your best every day, in body and mind. Together with Signature Style and Signature Strength, this completes the lifestyle vision of Signature by LAURA DeLYN.

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It's time to live life with simple, effective strategies to live well—intentionally.

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CULTIVATE YOUR WELLNESS

Personalized Wellness Assessment

Custom Nutrition & Lifestyle Plan

We begin with understanding your habits, lifestyle, relationship with food, and wellness goals. This creates a full picture so we can build from the inside out.

Custom Nutrition & Lifestyle Plan

Your wellness plan is designed to nourish — not restrict. We craft a simple, enjoyable rhythm of meals, hydration, sleep, and movement to help your body thrive.

Results You Can Feel & See

Custom Nutrition & Lifestyle Plan

Results You Can Feel & See

You’re not doing this alone. On-going accountability and mindset work help you stay consistent, motivated, and emotionally connected to your progress.

About LAURA DeLYN

I’m Laura DeLyn—founder of Signature by Laura DeLyn, a lifestyle brand built from resilience, reinvention, and the relentless pursuit of self-worth. I’m not just a coach or a stylist—I’m a survivor, a thriver, and a woman who rebuilt her life from the inside out.

Raised in a home marked by trauma and abuse, I learned early that survival would require strength, and healing would take intention. Bullied for my weight, I carried shame about my appearance that followed me into adulthood—eventually marrying into a similar environment that demanded I shrink who I was, in every way. I made a choice. That choice sparked everything.

I graduated from East Carolina University and built a 31-year corporate career. During that time, I also became certified in wellness coaching, personal training, and yoga instruction. My journey through PCOS, Hashimoto’s, and infertility led me to my purpose: helping others reclaim their health and rewrite their stories.

In 2011, I competed in Muscle Mania. I poured months into disciplined training and sacrifice and proudly walked away with a trophy. It was one of the hardest things I’ve ever done, but it reaffirmed what I’ve always believed: when you truly believe in yourself, past wounds can’t hold you back. That mindset carried me forward.

I’d loved fashion since childhood—sketching outfits in my planner by 8th grade and styling friends by college. Years later, when the corporate grind began to dim my light, I found my way back to that early passion. I redefined myself—and launched the brand I was always meant to lead.

Style your life with purpose

STEP INTO THE SIGNATURE LIFESTYLE

About Signature

Signature Services

Style Redefined

Introducing SIGNATURE Style

Learn More

YOUR STYLE EVOLUTION

Personal Style Discovery

Curated Shopping Experience

Personal Style Discovery

Personalized Style Plan

Curated Shopping Experience

Personal Style Discovery

Curated Shopping Experience

Curated Shopping Experience

Curated Shopping Experience

Specialty Styling

You, Styled with Confidence

Curated Shopping Experience

Wardrobe Edits & Refreshes

You, Styled with Confidence

You, Styled with Confidence

You, Styled with Confidence

You, Styled with Confidence

You, Styled with Confidence

Shop Style

Strong By Design

Introducing SIGNATURE Strength

Learn More

YOUR STRENGTH PATH

Discovery & Assessment

Coaching & Accountability

Custom Program Creation

Custom Program Creation

Coaching & Accountability

Custom Program Creation

Coaching & Accountability

Coaching & Accountability

Coaching & Accountability

Progress Tracking

Our Signature Promise

Coaching & Accountability

You, Rebuilt

Our Signature Promise

Our Signature Promise

Our Signature Promise

Our Signature Promise

Our Signature Promise

WELLNESS, YOUR WAY

Introducing SIGNATURE Wellness

Learn More

CULTIVATE YOUR WELLNESS

Personalized Wellness Assessment

Custom Nutrition & Lifestyle Plan

Custom Nutrition & Lifestyle Plan

Custom Nutrition & Lifestyle Plan

Custom Nutrition & Lifestyle Plan

Custom Nutrition & Lifestyle Plan

Results You Can Feel & See

Custom Nutrition & Lifestyle Plan

Results You Can Feel & See

Let's Connect

Signature by Laura DeLyn

Connect With Us

Our Mission

About LAURA DeLYN

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